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Quizzes > Quizzes for Business > Marketing

Facebook & Instagram Ad Formats Quiz Challenge

Assess Your Social Media Advertising Format Skills

Difficulty: Moderate
Questions: 20
Learning OutcomesStudy Material
Colorful paper art illustrating a quiz on Facebook and Instagram Ad Formats

Ready to challenge your understanding of Facebook & Instagram ad formats? This Facebook ad formats quiz is designed for marketers and students looking to sharpen their social ad formats expertise. You'll explore format specifications, creative best practices, and placement nuances, with full freedom to customise questions in our intuitive editor. After completing this Instagram ad formats challenge, check out the Instagram Sponsored Content Quiz or dive deeper with the Facebook Ads Optimization Quiz. Explore more interactive tests by visiting our quizzes library.

What is the recommended aspect ratio for a single-image Facebook feed ad?
1:1 (square)
16:9 (wide)
4:5 (vertical)
9:16 (full portrait)
Facebook feed image ads are optimized for a 1:1 square aspect ratio to ensure consistent display across all devices. Using a square format prevents unintended cropping and maximizes visual impact. This ratio is recommended by Meta for single-image ads.
Which metric measures the percentage of users who clicked an ad after seeing it?
Cost per click (CPC)
Click-through rate (CTR)
Cost per thousand impressions (CPM)
Reach
Click-through rate (CTR) expresses the percentage of impressions that resulted in clicks. It is calculated by dividing total clicks by total impressions. This metric directly measures ad engagement efficiency.
Which Facebook ad format allows users to swipe through multiple images or videos in a single ad unit?
Carousel ad
Single image ad
Slideshow ad
Video ad
The carousel ad format lets advertisers present up to ten images or videos in one ad unit that users can swipe through. Each card can have its own link, headline, and call-to-action. This format is useful for showcasing multiple products or features.
Which ad format is most suitable for telling a longer brand story with motion and sound?
Video ad
Single image ad
Carousel ad
Slideshow ad
Video ads leverage motion, sound, and narrative to engage viewers and convey complex messages. They allow for story arcs and deeper emotional connection. This makes them ideal for brand storytelling on Facebook and Instagram.
What is the maximum recommended text overlay on ad images to avoid reduced reach?
20% text
10% text
50% text
No limit on text
Facebook recommends keeping text on ad images to 20% or less to avoid reduced delivery. Excessive text can negatively impact ad reach and performance. Ads with minimal text tend to perform better in auctions.
What is the recommended aspect ratio for Instagram Stories ads?
9:16 (full portrait)
4:5 (vertical)
1:1 (square)
16:9 (wide)
Instagram Stories ads are optimized for a full portrait aspect ratio of 9:16. This format fills the entire mobile screen for an immersive experience. Using the recommended ratio prevents letterboxing or cropping.
Which ad format should an e-commerce retailer use to showcase a product catalog directly within the ad unit?
Collection ad
Slideshow ad
Carousel ad
Video ad
Collection ads combine a cover image or video with product cards pulled directly from a retailer's catalog. They allow users to browse and shop without leaving the ad experience. This format is specifically designed for e-commerce.
For a brand-awareness campaign, which primary KPI should marketers focus on?
Reach
Click-through rate
Conversions
App installs
Reach measures how many unique users saw your ad and is the primary KPI for brand awareness. It shows the breadth of exposure rather than direct actions. High reach indicates effective distribution.
What design best practice helps maintain visual hierarchy in social ads?
Use a clear focal point
Increase all text size equally
Use as many colors as possible
Omit the brand logo
A clear focal point directs viewer attention to the most important part of the ad, such as the product or message. It helps guide the eye through the ad content. Effective hierarchy improves comprehension and engagement.
Which placement option allows ads to appear across Facebook, Instagram, Audience Network, and Messenger?
Automatic placements
Manual placements
Facebook feeds only
Instagram Stories only
Automatic placements optimize delivery by showing ads across all eligible surfaces including Facebook, Instagram, Audience Network, and Messenger. This approach uses Meta's algorithms to find the best performing placements. It simplifies campaign setup and can improve performance.
Which campaign objective is most appropriate for driving mobile app downloads?
App installs
Traffic
Engagement
Lead generation
The App installs objective is designed specifically to optimize ad delivery to users most likely to download and open your app. It leverages Facebook's algorithms to target high-intent users. Other objectives focus on different actions.
In video ads, which metric indicates the percentage of viewers who watched a video to completion?
Video completion rate
View rate
Click-through rate
Cost per thousand impressions
Video completion rate shows the share of viewers who watched your video ad all the way to the end. It is a key indicator of engagement and content relevance. Higher completion rates suggest stronger viewer interest.
What targeting strategy uses the characteristics of a brand's best customers to find similar new audiences?
Lookalike audience
Custom audience
Saved audience
Interest targeting
Lookalike audiences identify new users who share similar traits with a source audience, such as your best customers. This strategy leverages machine learning to expand reach to high-potential prospects. It is effective for scaling campaigns.
Which ad format is optimized for low-bandwidth environments by using looping images rather than video?
Slideshow ad
Video ad
Carousel ad
Instant Experience ad
Slideshow ads use a series of static images that loop similarly to a video but require less bandwidth. They deliver a video-like experience while loading quickly over slower connections. This format is ideal for reaching users in low-bandwidth regions.
Which type of dynamic creative allows personalized product recommendations in Facebook ads?
Dynamic product ads
Standard carousel ads
Collection ads
Image ads
Dynamic product ads automatically pull product details from a catalog to create personalized recommendations for each user. They deliver relevant items based on browsing behavior or purchase history. This automation boosts relevance and conversion rates.
Which ad relevance diagnostic metrics are provided by Facebook Ads Manager to identify ad performance issues?
Only quality ranking
Quality and engagement rate rankings
Quality, engagement rate, and conversion rate rankings
Only conversion rate ranking
Facebook's ad relevance diagnostics include quality ranking, engagement rate ranking, and conversion rate ranking to help diagnose performance issues. These metrics compare your ad against others competing for the same audience. They guide optimization by highlighting areas of underperformance.
In Facebook dynamic ads, how often should a product catalog feed be refreshed to ensure up-to-date pricing and availability?
At least once every 24 hours
Once a week
Once a month
Real-time continuous refresh
Refreshing a product catalog feed at least once every 24 hours ensures that pricing, availability, and other details remain current in dynamic ads. Daily updates balance performance with system load. Less frequent updates risk showing outdated information.
Which campaign structure uses Campaign Budget Optimization to allocate budget across multiple ad sets automatically?
CBO campaign
ABO campaign
Single ad set campaign
Split test campaign
A CBO (Campaign Budget Optimization) campaign allocates the budget at the campaign level and uses Meta's algorithms to distribute spend across ad sets. This approach aims to maximize results by automatically shifting funds to the best performers. It contrasts with ABO where budgets are set per ad set.
What is the typical maximum file size for video ads in Facebook and Instagram?
4 GB
2 GB
10 GB
500 MB
Meta supports video ad files up to 4 GB in size for both Facebook and Instagram. Larger files may be rejected or fail to upload. Staying within this limit ensures smooth delivery and upload.
When testing different headlines and images in a Facebook ad, which tool allows you to automatically determine the best combination?
Dynamic Creative
A/B Test
Experiments tool
Ads Manager manual split
Dynamic Creative automatically mixes and matches headlines, images, and other assets to identify top-performing combinations. It leverages machine learning to optimize creative variations in real time. This tool simplifies multivariate testing within a single ad set.
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Learning Outcomes

  1. Identify the purpose and specs of common Facebook & Instagram ad formats
  2. Analyse format strengths to meet campaign objectives
  3. Evaluate design best practices for social ad types
  4. Apply targeting and placement strategies effectively
  5. Demonstrate mastery of format-specific performance metrics

Cheat Sheet

  1. Understand Facebook and Instagram Ad Formats - Familiarize yourself with different ad styles like images, videos, carousels, and collections to match your marketing goals and narrate your brand story powerfully. Each format offers its own wow factor - images for quick impact, videos for immersive storytelling, and carousels to let users swipe through multiple products. Facebook Ad Guide
  2. Master Ad Specifications - Nail the technical details by following recommended resolutions (e.g., 1080×1080 pixels for feed posts) and aspect ratios (1:1 for square ads, 9:16 for full-screen). When your visuals are pixel-perfect, users notice the professionalism and stick around longer. Hootsuite Facebook Ad Sizes
  3. Leverage Carousel Ads Effectively - Carousel ads let you showcase up to ten images or videos that users can swipe through, making it perfect for spotlighting multiple products or features. Think of it as your digital brochure - mix product shots, benefits, and calls to action to keep viewers engaged. Facebook Ad Guide
  4. Optimize for Mobile and Desktop - Design with both thumb-scrollers and big-screen browsers in mind: mobile viewers love bold headlines and short text, while desktop users appreciate detailed descriptions. Testing and tweaking layouts for each device ensures maximum engagement wherever your audience hangs out. Best Social Creative Practices
  5. Craft Compelling Value Propositions - Capture attention in seconds by highlighting clear benefits - think "Save 20%," "Free Shipping," or "Expert Tips Inside." A punchy value statement tells users exactly why they should click, while a dash of personality keeps things fun and memorable. Best Social Creative Practices
  6. Include Clear Calls to Action (CTAs) - Guide your audience with direct, action-packed CTAs like "Shop Now," "Learn More," or "Get Your Free Trial." Pair your CTA with a strong visual cue - an arrow, button, or contrasting color - to make the next step impossible to miss. Best Social Creative Practices
  7. Utilize High-Quality Visuals - High-resolution images and polished videos scream professionalism and stop users mid-scroll. Bright colors, clear product shots, and crisp graphics not only draw eyes but also build trust in your brand's quality. Facebook Help Center
  8. Incorporate Customer Reviews for Social Proof - Let happy customers do the talking - feature star ratings, quotes, or short testimonials right in your ad creative. Social proof boosts credibility, shows real-world success, and nudges fence-sitters toward a purchase. Best Social Creative Practices
  9. Conduct A/B Testing - Experiment with headlines, images, copy length, and CTAs to uncover what resonates most with your audience. Continuous testing turns guesswork into data-driven decisions, ensuring every ad iteration outperforms the last. Best Social Creative Practices
  10. Monitor Performance Metrics - Keep a close eye on metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to measure success and spot improvement areas. Regular performance reviews help you allocate budget smarter and scale what works. Best Social Creative Practices
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