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Quizzes > Quizzes for Business > Marketing

Master the Survey Interviewer Knowledge Test

Assess your survey interviewing skills now

Difficulty: Moderate
Questions: 20
Learning OutcomesStudy Material
Colorful paper art depicting a trivia quiz on Survey Interviewer Knowledge Test

Ready to challenge your survey interviewing skills with this comprehensive knowledge test? Designed for field researchers and training facilitators, this survey interviewing quiz covers best practices and real-world scenarios to boost your confidence. The fully customizable format lets you tailor each question in the editor for personal or group training. After completing, explore the Mixed Quiz and Survey Assessment or the WMD-CST Survey Knowledge Quiz , or browse all our quizzes.

What is the primary purpose of using open-ended questions in a survey interview?
To allow respondents to elaborate freely on their thoughts
To make quantitative analysis easier
To speed up the interviewing process
To limit responses to preset categories
Open-ended questions permit detailed responses, capturing nuances. They are not designed for immediate quantification, and can take longer than closed-ended questions.
Which interviewer behavior is most effective for building rapport at the start of an interview?
Introducing themselves and explaining the study's purpose
Quickly moving to the first question
Maintaining a formal and distant tone
Avoiding any personal greeting
A clear introduction and explanation help the respondent feel informed and comfortable. Starting with context fosters trust and willingness to participate.
What does interviewer bias refer to in survey interviews?
The interviewer unintentionally influencing respondents' answers
Respondents giving false answers intentionally
Using a nonprobability sampling frame
Errors in data entry after the interview
Interviewer bias occurs when the interviewer's tone, body language, or wording influences responses. It undermines data validity by skewing answers.
What is the recommended way to record open-ended responses in a survey interview?
Summarize the response later from memory
Record respondents' answers verbatim
Paraphrase answers into shorter notes
Only note keywords to save time
Recording verbatim ensures that the respondent's intent and nuance are preserved for analysis. Paraphrasing or summarizing can introduce misinterpretation.
Which type of question restricts respondents to choosing from predefined answer options?
Closed-ended question
Open-ended question
Probing question
Leading question
Closed-ended questions provide specific options, making responses easy to code and compare. Open-ended, probing, and leading questions do not inherently limit choices to preset answers.
What technique is most effective at reducing social desirability bias in interviews?
Assure the respondent of confidentiality
Smile and nod throughout
Ask questions in a public setting
Repeat the socially accepted answer
Emphasizing confidentiality helps respondents feel safe sharing honest answers. Public questioning and interviewer cues can increase social desirability bias.
How should an interviewer handle a long pause from a respondent?
Remain silent and wait patiently
Interrupt with the next question
Fill the silence with small talk
Repeat the previous question immediately
Silence gives respondents time to think and formulate answers. Interrupting or adding unrelated talk can rush or distract them.
Which of the following is an example of a leading question?
"How satisfied are you with our excellent customer service?"
"How would you rate your satisfaction with our customer service?"
"Can you describe your experience with our customer service?"
"What improvements would you suggest for our customer service?"
The phrase "our excellent customer service" presupposes quality and nudges the respondent toward a positive rating. Neutral wording avoids such bias.
How should a sensitive question about income be phrased to minimize discomfort?
"What is your annual income before taxes?"
"Can you estimate your total yearly earnings?"
"Why is your income so low?"
"You earn under $30,000, right?"
Asking for an estimate is less intrusive and allows ambiguity for respondent comfort. Direct or judgmental phrasing can cause discomfort and reduce honesty.
When is the best point in an interview to ask demographic questions?
At the beginning, before rapport is established
Interspersed between all questions
At the end, after key substantive questions
Only if the respondent volunteers
Placing demographic questions at the end maintains respondent engagement and rapport during substantive content. Asking them early may feel intrusive.
What is the main purpose of probing in a survey interview?
To challenge the respondent's opinions
To clarify or deepen a previous answer
To speed up the interview process
To distract from the main question
Probing seeks further detail or clarification when a respondent's answer is brief or unclear. It enhances data quality by ensuring comprehensive information.
If a respondent gives an ambiguous answer, what is the best interviewer action?
Accept it and move on
Ask a follow-up question for clarification
Change the response to your interpretation
Skip the topic entirely
Follow-up questions help clarify the respondent's meaning, reducing misinterpretation. Accepting ambiguity undermines data accuracy.
What is a best practice when administering a Likert scale question?
Vary the number of scale points randomly
Keep the direction and number of points consistent
Only use an even number of options
Always include a neutral option
Consistent scale direction and points reduce respondent confusion and response errors. Random variation can lead to misunderstandings.
What does the question funnel approach involve?
Asking broad questions before specific ones
Starting with the most detailed items first
Mixing unrelated topics randomly
Asking demographic questions first
The funnel approach begins with general topics and narrows to specifics, helping respondents ease into detail. It prevents premature focus on narrow issues.
How can you avoid a double-barreled question?
Keep questions short
Ask about one concept at a time
Provide too many answer choices
Use more technical language
Double-barreled questions address multiple concepts, confusing respondents. Focusing on a single topic per question ensures clarity.
A respondent is reluctant to share their exact income. Which strategy best encourages a full response?
Offer a range of income brackets to choose from
Insist on the exact amount before proceeding
Skip the income question entirely
State that others have shared their income
Providing income ranges offers privacy and reduces discomfort, increasing likelihood of response. Pressuring or skipping can lead to nonresponse or missing data.
During a face-to-face interview, what nonverbal behavior can introduce interviewer bias?
Nodding when a respondent gives a preferred answer
Maintaining neutral posture throughout
Briefly glancing at notes while listening
Holding eye contact at a natural level
Nodding signals approval and can sway respondents toward certain answers. Neutral nonverbal cues help maintain objectivity.
An interviewer consistently skips questions about mental health due to discomfort. What type of error is this?
Item nonresponse error
Response acquiescence error
Sampling frame error
Recording error
Skipping certain topics leads to item nonresponse, creating missing data for those questions. It undermines completeness of data collection.
In a cross-cultural interview, how should questions be adapted?
Translate directly word-for-word
Ensure cultural relevance and appropriate phrasing
Use slang common in the interviewer's culture
Simplify all questions to yes/no only
Cultural adaptation ensures questions are understood in context and avoids misinterpretation. Direct translation may not capture cultural nuances.
What indicator might signal interviewer-induced data heaping in age responses?
Many respondents reporting ages ending in 0 or 5
Uniform distribution of all ages
Consistent age reporting in year-month format
Wide variation with decimal values
Heaping at round numbers, such as ages ending in 0 or 5, suggests respondents or interviewers are rounding. It indicates potential interviewer influence or respondent guesswork.
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Learning Outcomes

  1. Identify key best practices in survey interviewing methodologies
  2. Apply effective question-phrasing techniques for accurate responses
  3. Demonstrate proper respondent engagement and rapport-building
  4. Evaluate interviewer bias to maintain data integrity
  5. Analyze real-world scenarios to choose appropriate interview strategies

Cheat Sheet

  1. Master the Art of Open-Ended Questions - Open-ended questions invite colorful, detailed answers that go beyond a dull "yes" or "no." By asking prompts like "What types of books do you enjoy and why?", you turn interviews into storytelling sessions packed with vivid insights. Interviewer Bias (SAGE)
    2. Interviewer Bias (SAGE)
  2. Be Aware of Interviewer Bias - Your own quirks - like tone of voice, gender, or even fashion sense - can sneakily influence how people answer. Strive for a neutral vibe so your data stays pure and trustworthy, not twisted by accidental hints. Interviewer Bias (SAGE)
    3. Interviewer Bias (SAGE)
  3. Build Rapport with Respondents - A friendly smile and genuine interest go a long way in making your interviewee feel at ease. When people feel heard and comfortable, they're more likely to open up and share their true thoughts. PubMed Central Study
    4. PubMed Central Study
  4. Use Neutral Language - Steering clear of leading phrases keeps responses honest and untainted. Instead of "Don't you agree recycling is crucial?", try "What are your thoughts on recycling?" and watch the magic happen. Interviewer Bias (SAGE)
    5. Interviewer Bias (SAGE)
  5. Understand Acquiescence Bias - Some folks have a natural tendency to nod "yes" no matter what you ask. Counteract this by mixing in both positive and negative wordings, keeping your respondents on their analytical toes. Acquiescence Bias (Wiki)
    6. Acquiescence Bias (Wiki)
  6. Maintain Consistency in Questioning - Asking everyone the same questions in the same sequence ensures fairness and lets you compare apples to apples. A dash of structure goes a long way in collecting clean, comparable data. Interviewer Bias (SAGE)
    7. Interviewer Bias (SAGE)
  7. Be Mindful of Non-Verbal Cues - Your posture, gestures, and facial expressions can speak volumes - sometimes louder than words! Keep an open, neutral stance to avoid giving away any unconscious hints. Interviewer Bias (SAGE)
    8. Interviewer Bias (SAGE)
  8. Practice Active Listening - Nodding, summarizing, and reflecting back what you hear shows you're genuinely engaged. When listeners feel heard, they'll often dive deeper, sharing richer details. Interviewer Bias (SAGE)
    9. Interviewer Bias (SAGE)
  9. Prepare for Sensitive Topics - Tackling delicate subjects requires empathy and discretion - think of it as emotional first aid. Assure confidentiality, choose your words carefully, and create a safe space for honesty. PubMed Central Study
    10. PubMed Central Study
  10. Reflect on Your Performance - After each interview, take a moment to review what went well and what could be sharper. Continuous self-checks polish your skills and turn you into an interviewing rockstar. Interviewer Bias (SAGE)
    11. Interviewer Bias (SAGE)
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