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Quizzes > Quizzes for Business > Marketing

Take the Social Media Legal Risk Assessment Quiz

Assess compliance risks in your social channels

Difficulty: Moderate
Questions: 20
Learning OutcomesStudy Material
Colorful paper art depicting elements related to Social Media Legal Risk Assessment Quiz

Ready to put your social media legal risk skills to the test? The Social Media Legal Risk Assessment Quiz is ideal for marketers, compliance officers, and content creators who want to master compliance and avoid legal pitfalls. You'll tackle engaging questions that strengthen your understanding of platform policies and risk management. Plus, you can customise every question in our quizzes editor to match your learning needs. For extra practice, try the Social Media Compliance Quiz or explore the Risk Management Knowledge Assessment.

What legal risk arises from making a false statement on social media that harms someone's reputation?
Defamation
Breach of contract
Trademark infringement
Patent violation
Defamation involves a false statement that injures a person's reputation. On social media, posting untrue harmful claims can lead to defamation liability.
Which action on social media most directly constitutes copyright infringement?
Posting a copyrighted song without permission
Linking to an external news article
Creating a meme based on public domain content
Commenting on a public post
Uploading a copyrighted song without authorization violates the owner's exclusive rights. Other actions like linking or using public domain content do not infringe copyright.
Which of the following is an example of a privacy violation on social media?
Posting someone's home address without consent
Tagging a friend in a public photo
Using a trending hashtag
Commenting on a public event
Sharing someone's personal identifying information without permission breaches their privacy rights. Tagging or using hashtags in public posts generally does not.
Before reposting user-generated content on your company's social media, you should:
Obtain permission from the original author
Only credit the user's handle
Remove any watermarks
Rely on fair use doctrine
Reposting user content without permission can infringe intellectual property rights. Securing consent ensures legal compliance and respects the creator's rights.
What is the primary purpose of a social media platform's Terms of Service?
To outline rules and user obligations
To list trending topics
To display user demographic data
To showcase advertising rates
Terms of Service set the contractual rules between the platform and its users. They define acceptable behavior, content standards, and liabilities.
An employee accidentally posts confidential company data on a public social media account. Which legal risk is most likely at issue?
Breach of confidentiality agreement
Trademark dilution
Defamation
Antitrust violation
Disclosing sensitive business information can breach contractual or statutory confidentiality obligations. This misstep exposes the company to loss of competitive advantage.
Which best practice ensures compliance with FTC guidelines when running an influencer campaign?
Including clear and conspicuous disclosures like "#Ad"
Limiting the campaign to private messages
Using only celebrity endorsements
Avoiding all hashtags
FTC rules require influencers to disclose paid relationships openly. Using clear tags like "#Ad" prevents deceptive practices and legal penalties.
Under the DMCA, what must a platform do after receiving a valid takedown notice for infringing content?
Expeditiously remove or disable access to the content
Notify all site visitors of the complaint
Delete the user's entire account
Claim fair use on behalf of the user
Once a proper DMCA notice is received, platforms must act quickly to remove or disable access to the listed content to maintain safe-harbor protections.
Which factor is central to determining fair use of a copyrighted work on social media?
The purpose and character of the use
The number of likes it receives
Whether it's posted at night
The user's follower count
Fair use analysis focuses on purpose, nature, amount, and market effect, not popularity metrics or timing. Transformative, noncommercial uses weigh in favor of fair use.
When collecting personal data through social media sign-ups for a newsletter, which principle must you follow?
Obtaining explicit user consent
Sharing data with advertisers by default
Retaining data indefinitely
Using data without a privacy policy
Privacy laws like GDPR and many national statutes require clear, informed consent for data collection. This ensures transparency and legal compliance.
A user posts a manipulated video falsely showing a public official committing a crime. Which legal theory applies if it harms the official's reputation?
Defamation
Patent infringement
Trade secret theft
Trademark misappropriation
A fabricated video claiming criminal wrongdoing is a false statement injurious to reputation. This scenario constitutes defamation, even if it's audiovisual.
Which element must be proven for trademark infringement on social media?
Likelihood of consumer confusion
Exact sales figures
User's follower count
Time of day posted
Trademark law centers on whether the unauthorized use causes confusion about the brand's source or sponsorship. Other factors like follower count are irrelevant.
What is a key benefit of establishing a clear content moderation policy?
Reducing legal exposure and inconsistent enforcement
Increasing site traffic instantly
Guaranteeing content goes viral
Eliminating user complaints entirely
A well-defined moderation policy sets transparent rules and procedures, helping platforms mitigate defamation, harassment, and copyright risks consistently.
A social media manager uses a Creative Commons BY license image but fails to credit the author. What issue arises?
License violation due to lack of attribution
Trademark infringement
Defamation
Right of publicity breach
CC BY licenses require proper attribution. Failing to credit the creator breaches the license terms and exposes the user to potential claims.
Which of the following best describes a platform's safe-harbor protection?
Limited liability for user-generated content when rules are followed
Complete immunity from any legal claim
Requirement to approve all posts before publishing
Obligation to pay royalties to content creators
Safe-harbor provisions protect platforms from direct liability for user posts if they follow notice-and-takedown procedures and terms of service enforcement.
Which U.S. law provides immunity for online intermediaries that host third-party content?
Section 230 of the Communications Decency Act
Digital Millennium Copyright Act
Lanham Act
Privacy Act of 1974
Section 230 shields interactive computer services from liability for user-generated content, allowing platforms to host third-party posts without being treated as publishers.
Under the GDPR's "right to be forgotten," a user requests removal of their data from social media. When must a platform comply?
When there's no overriding public interest in keeping the data
Only if the user pays a fee
Immediately, without any review
Only upon request from law enforcement
The right to erasure requires platforms to delete personal data if it's no longer needed and no public interest justifies retention. Exceptions may apply for legal obligations.
What legal mechanism is most commonly used to lawfully transfer personal data from the EU to the U.S.?
Standard Contractual Clauses approved by the EU Commission
Local court order in each member state
Informal bilateral agreement between users
Verbal consent recorded on video
Standard Contractual Clauses are pre-approved model agreements that facilitate EU-to-U.S. data transfers under GDPR. They set binding data protection obligations.
In defamation law, how does "defamation per quod" differ from "defamation per se"?
It requires proof of special damages to show harm
It applies only to corporations
It involves criminal penalties instead of civil
It requires showing actual malice in all cases
Defamation per quod involves statements that are not obviously harmful and require additional proof of actual harm or special damages. Defamation per se is harmful on its face.
What is the "mosaic theory" as it relates to social media and privacy?
Combining innocuous data points to reveal sensitive information
A method for aggregating user demographics
A rule for splitting user data across servers
A technique for distributing viral content
Mosaic theory holds that individual pieces of non-sensitive data can, when aggregated, reveal private or sensitive insights. It raises privacy concerns in data collection.
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Learning Outcomes

  1. Identify potential legal pitfalls in social media posts.
  2. Evaluate compliance with platform policies and regulations.
  3. Analyse real-world legal breach scenarios.
  4. Apply best practices for content moderation and risk mitigation.
  5. Demonstrate understanding of copyright and privacy laws.
  6. Master strategies to minimise legal exposure online.

Cheat Sheet

  1. Understand Copyright Basics - Imagine creators casting a protective spell over their work: that's copyright! It covers everything from blog posts and photos to videos and music, so always respect people's rights by asking permission or using public domain material before you share. Learn more
  2. Apply Fair Use Principles - Fair use is like a legal loophole for commentary, criticism, or educational purposes, but it comes with strict rules. You need to weigh the purpose, type of work, amount used, and market impact to see if your clip or quote flies under the fair use radar. Learn more
  3. Respect Privacy Rights - Sharing personal details without consent can lead to serious privacy violations, so think twice before you post someone's address or private photos. Always get clear permission, and consider blurring or anonymizing sensitive info to keep everyone safe and comfy online. Learn more
  4. Comply with Platform Policies - Every social site has its own rulebook, from Instagram's community guidelines to Twitter's terms of service, and breaking them can get you banned or worse. Spend a few minutes reviewing the dos and don'ts so your posts stay in the happy zone and don't trigger any takedowns. Learn more
  5. Recognize Defamation Risks - False claims can hurt someone's reputation and land you in court for defamation, so always double-check sources before you hit "share." When in doubt, stick to verifiable facts or state your opinions clearly to avoid making harmful statements. Learn more
  6. Be Aware of Data Collection Practices - Social platforms love to collect your clicks, likes, and shares, which can feel a bit like Big Brother is watching. Dive into the privacy settings, learn how your data is used, and tweak those options to keep your info under your own control. Learn more
  7. Implement Content Moderation Strategies - If you're running a group or forum, you need clear rules and consistent enforcement to dodge legal headaches from harmful or illegal posts. Craft user guidelines, set up reporting tools, and be ready to act fast when someone crosses the line. Learn more
  8. Understand FERPA Compliance - When educational content meets social media, FERPA protects students' records, so don't share grades, ID numbers, or private student info without written permission. Keep your posts student-friendly by using general examples and anonymized data. Learn more
  9. Monitor for Harassment and Cyberbullying - Online bullying can be harmful and may violate laws or platform rules, so stay alert for any mean-spirited comments or patterns of abuse. Offer clear reporting channels, enforce zero-tolerance policies, and support anyone who flags harassment. Learn more
  10. Stay Updated on Legal Developments - Social media regulations are always evolving, with new cases and laws popping up regularly, so keep your legal toolkit sharp. Subscribe to reliable legal blogs or newsletters to catch the latest changes and ensure you stay on the right side of the rules. Learn more
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