Marketing Interview Quiz

What is a Marketing book you have recently read?
Can you tell me what the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value.
Market decision
Utility
Product
Market factor
Process
What does B2B Stand for?
Busy too Busy
Business to Business
Building Second Business
Bringing Together Business
What is Inbound Marketing?
Not offending, or going "out of bounds" with a marketing effort- Playing it safe.
Marketing to a Sports Segment
Marketing activities that draw visitors in, rather than marketers having to go out to get prospects' attention.
A consultant method with clients that focuses on their internal needs
Six Sigma is:
The means of denoting companies that are completely international in scope.
A rating system used to indicate societal responsibility.
A highly disciplined process used to develop and deliver near-perfect products.
The system used to determine which companies are most efficient at developing and marketing new-products.
A grading technique used by environmentalists to determine a company's responsiveness to customer demands for green marketing.
A customer has just posted a negative review to the company’s Facebook page and you’re in charge of responding. How do you handle it?
You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk me through your process.
What is the difference between Interruption marketing and permission marketing?
What blogs/magazines/media/reading you utilize to stay relevant on marketing?
What do you contribute to the Marketing world?
What is the biggest account you have been trusted to manage?
Describe a time that you went above and beyond for an account or customer...
What natural abilities do you have that lend to your marketing expertise?
What is your favorite ad campaign?
What is an ad campaign that you this is terrible?
Describe your own personal "brand"?
If you weren't working in Marketing, what field or industry would you enjoy pursuing?
How would you improve our company's branding and image?
What are you doing to stay modern and up-to-date in the marketing world?
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