My hotel has a Facebook account where we share at least one new post a week consistently.

We regularly boost content and use Facebook's targeting options for promotions, offers and other content.

We regularly check our Facebook messages, comments, reviews and visitor posts, and we address questions and concerns immediately.

We make use of or have explored all of Facebook's advertising features, including dark posts, retargeting, and website ads.

My hotel has an Instagram account where we share at least one new post a week consistently.

We share only high-quality photography and content to ensure our account is professional and polished.

We regularly check comments and tagged photos, and comment as the hotel on other accounts' content.

We use strategic hashtags and geotags to help potential guests discover our property on the platform.

We regram high-quality imagery from guests with proper attribution.

My hotel has a Twitter account and we are active on it daily.

We respond promptly to any @mentions.

We regularly attach images, videos, and GIFs to our tweets, knowing that they’re 3 times more likely to be engaged.

We engage with followers by retweeting others' content and joining in on relevant conversations, like Twitter Chats hosted by travel accounts.

My hotel has a Pinterest account where we pin new content at least once a week.

We use search-friendly captions to ensure our property shows up when Pinners search the region and relevant amenities (e.g., wedding venue, golf, tennis, spa).

We repin helpful content relevant to the hotel, such as local attractions, nearby restaurants, or travel tips.

My hotel has a LinkedIn account where we share at least one new post a month consistently.

We use LinkedIn's targeting to reach meeting planners and other B2B decision makers to promote our group offerings.

We have trained our sales team on LinkedIn best practices to increase their leads and/or explored Sales Navigator.

My hotel has a Snapchat account where we regularly share authentic photos and videos through Stories.

We use On-Demand Geo-Filters for special events, parties and groups.

We regularly update our profiles, changing cover photos, updating links, and making use of all profile features like Facebook's call-to-action button.

We have a uniform look and feel for all of our social channels so no matter where you discover us online, you get a consistent experience.

We have an editorial calendar that lays out planned content for all marketing—including our blog, eblasts and social media—in advance.

We have a mobile-first strategy and test our content on multiple devices.

We have analytics software that allows us to track website traffic and revenue from social media.

We have explored social-only promotions and / or giveaways.

We have partnered with social media influencers to reach new audiences and increase brand awareness.