Size 'em up!

Which 5 pieces of information are often used to calculate Market Size?
# of Customers Targeted, # Units Sold, Repeat Purchase Rate, Repeat Purchase Frequency, Discount Rate
# of Units Produced, Price Per Unit, Months Sold, Repeat Purchase Rate, Attrition Rate
Total Population, % of Customers in Segment, Repeat Purchase Rate, # Units Purchase per Year, Attrition Rate
Total Population, % Customers in Segment, # Customers Targeted, # Units Purchased per Year, Price per Unit
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