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BI_Social-Media-Grader-Header-2

Read each of the statements below and answer yes or no for your property.
Read each of the statements below and answer yes or no for your property.
FACEBOOK
FACEBOOK
My hotel has a Facebook account where we share at least one new post a week consistently.
Yes
No
We regularly boost content and use Facebook's targeting options to increase the reach of important messages, promotions, offers and other content.
Yes
No
We regularly check our Facebook messages, comments, reviews and visitor posts, and we address questions and concerns immediately.
Yes
No
We make use of or have explored all of Facebook's advertising features, including dark posts, retargeting, and website ads.
Yes
No
We have a Facebook Beacon and keep our place tips updated.
Yes
No
INSTAGRAM
INSTAGRAM
My hotel has an Instagram account where we share at least one new post a week consistently.
Yes
No
We share only high-quality photography and content to ensure our account is professional and polished.
Yes
No
We regularly check our messages, comments, and tagged photos, and we address questions and concerns immediately.
Yes
No
We use Instagram Ads to promote website clicks and bookings.
Yes
No
We use strategic hashtags and geotags to help potential guests discover our property on the platform.
Yes
No
We regram high-quality imagery from guests with proper attribution.
Yes
No
We make use of Instagram Stories.
Yes
No
We comment as the hotel on other accounts' content to grow our audience.
Yes
No
TWITTER
TWITTER
My hotel has a Twitter account and we are active on it daily.
Yes
No
We respond promptly to any @mentions.
Yes
No
We utilize hashtags (but no more than two at a time) to join and start conversations.
Yes
No
We regularly attach images, videos, and GIFs to our tweets, knowing that they’re 3 times more likely to be engaged.
Yes
No
We engage with followers by retweeting others' content and joining in on relevant conversations, like Twitter Chats hosted by travel accounts.
Yes
No
PINTEREST
PINTEREST
My hotel has a Pinterest account where we pin new content at least once a week.
Yes
No
We use search-friendly captions to ensure our property shows up when Pinners search the region and relevant amenities (e.g., wedding venue, golf, tennis, spa).
Yes
No
We repin helpful content relevant to the hotel, such as local attractions, nearby restaurants, or travel tips.
Yes
No
We use Promoted Pins to get even more views on our most successful content.
Yes
No
LINKEDIN
LINKEDIN
My hotel has a LinkedIn account where we share at least one new post a month consistently.
Yes
No
We use LinkedIn's Targeting to reach meeting planners and other B2B decision makers to promote our group offerings.
Yes
No
We post job openings to LinkedIn to find high-quality candidates in our area.
Yes
No
We have trained our sales team on LinkedIn best practices to increase their leads and/or explored Sales Navigator.
Yes
No
SNAPCHAT
SNAPCHAT
My hotel has a Snapchat account where we regularly share authentic photos and videos through Stories.
Yes
No
We use On-Demand Geo-Filters for special events, parties and groups.
Yes
No
OTHER
OTHER
We regularly update our profiles, changing cover photos, updating links, and making use of all profile features like Facebook's call-to-action button.
Yes
No
We have a uniform look and feel for all of our social channels so no matter where you discover us online, you get a consistent experience.
Yes
No
We have an editorial calendar that lays out planned content for all marketing—including our blog, eblasts and social media—in advance.
Yes
No
We are reactive and create content in response to trending topics, last-minute updates, and real-time events on property.
Yes
No
We have a mobile-first strategy and test our content on multiple devices.
Yes
No
We have analytics software that allows us to follow the customer journey and track website traffic and revenue from social media.
Yes
No
We have a person (or team) responsible for responding to guests' questions, comments, and concerns on social media in a timely manner (within 24 hours for non-urgent questions and much faster for immediate needs from guests on-site).
Yes
No
We have explored social-only promotions and / or giveaways.
Yes
No
We have signage around the property encouraging guests to connect with us on social media and to share images from their stay using branded hashtags.
Yes
No
We use a different phone number on social media in order to track phone revenue influenced by social media.
Yes
No
We have partnered with social media influencers to reach new audiences and increase brand awareness.
Yes
No
We regularly assess our progress and have specific metrics (both quantitative and qualitative) that we use to measure our social media performance.
Yes
No
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