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Click on the person you think said the quote displayed.

Add your name for the leaderboard:
“The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.”
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Howard Luke Gossage
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Bernice Fitz-Gibbon
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Dave Trott
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Maurice Saatchi
“There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules … but there’s one little rub. They forget that advertising is persuasion, and persuasion is not a science, but an art. Advertising is the art of persuasion.”
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Bill Bernbach
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Lee Clow
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Jim Stengel
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Phyllis Kenner Robinson
"Telling lies does not work in advertising."
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Tim Bell
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George Lois
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Martin Sorrell
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Shirley Polykoff
"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster."
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Charles Saatchi
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Paula Green
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Roy Eaton
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Jerry Della Femina
"Facts are irrelevant. What matters is what the consumer believes."
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Rei Inamoto
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Seth Godin
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Gary Vaynerchuk
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Ridley Scott
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
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David Ogilvy
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Rosser Reeves
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Paula Green
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Dan Wieden
“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”
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Leo Burnett
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Rei Inamoto
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Howard Luke Gossage
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William Paley
“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.”
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Marion J Harper
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Bernice Fitz-Gibbon
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George Lois
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Jay Chiat
“Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.”
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Mary Wells Lawrence
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Claude C Hopkins
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Helmut Krone
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Jim Stengel
“Stopping advertising to save money is like stopping your watch to save time.”
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Henry Ford
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John Wanamaker
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Helen Lansdowne Resor
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Albert Lasker
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