Google Ads Internal Assessment Exam
If you want to check what changes were made to the campaign during a specific time period, where can you check this? (Maximum 3-6 lines)
If you want to add the keyword ‘buy laptop’ in exact match, phrase match and modified broad match, pls write down the syntax/format for each with the correct signs (brackets, plus sign, etc).
1)Exact Match
2)Phrase Match
3)Modified Broad Match
You can make changes to location and language targeting at?
Account level
Campaign Level
Ad group Level
- Only if you choose display network
Which of these settings can be set only at Account level?
Budgets and ad scheduling
Timezone and currency
Language and location
Site exclusions and negative keywords
How are campaigns structured inside Adwords?
Campaigns > Ad groups > Keywords & Ads
Campaigns > Ads > Keywords
Campaigns > Ads > Keywords
Campaigns > Keywords > Ads
If we want to run a campaign only on mobile devices, which of the following settings should we use:
Only add mobile in device settings
Set mobile bid adjustment to 100%
Set bid adjustment for both Computers and Tablets to -100%
None of the above
If I want my ads to show only on specific websites on the internet, then I should add these websites as:
Keywords
Placements
Audiences
Topics
Conversion rate indicates how often a click has resulted in a conversion?
True
False
If I have the keyword [laptop sale] in exact match, will my ad show if someone searches for this in reverse order like ‘sale laptop’?
True
False
To create an ad in the AdWords account, we first create a campaign. After that, we further categorize within a campaign by creating:
Ad groups
Ad sets
Target groups
Sub-campaigns
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?
Improve Quality Score and decrease cost-per-click (CPC)
Decrease cost-per-click (CPC) and increase daily budget
Decrease cost-per-click (CPC) and decrease daily budget
Improve Quality score and increase cost per click (CPC)
An advertiser who decides to edit the location targeting of an ad can do this at the
Campaign level
Keyword level
Ad group level
Account level
The suggested bid estimates showed in Adwords Keyword Planner tool are?
100% accurate
are usually higher than actual CPCs
are usually lower than actual CPCs
none of the above
Among the below mentioned scenarios, which client should advertise on the Google Search Network?
Jim, who wants to reach people searching for plumbing services
Tony, who wants to reach people browsing personal development websites about business success
Bill, who wants to reach people watching Youtube Videos
None of these
The Competition column in Adwords Keyword Planner is very useful. Keywords that show Low competition usually mean
There are very few people searching them
Your ads will not appear for them
There is less competition because these keywords usually don’t bring conversions
None of the above
Adwords Keyword Planner is the only tool available for keyword research
True
False
If your website got suspended for Adwords policy violation, you should
Ignore this and create a new website
Resubmit the same ad again
Contact Google Support to find the issue and fix it
Create a new Adwords account
Ad split testing means splitting ads into different ad groups to test their performance
True
False
Where can you find the AdWords Scripts section in a Google AdWords account?
Shared library
Reports
Bulk Operations
Lables
What is one of the benefits of using ad extensions?
Extensions are automated so you don't have to create your ads
Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
Extensions increase your reach by showing your ad on more advertising networks
Extensions provide additional information to make your ads more relevant to customers
In order to better serve or attract customers who are using mobile devices, it's important to:
Send users to the best and most attractive page of your website
Include your mobile number as your display URL
Send users to a page full of Attractive Images & Videos
Send users to a mobile-friendly landing page
If you add a Broad Match modifier to any term that are part of your broad match keyword phrase then?
your ads can only show when someone's search does not contains those modified terms, or close variations of the modified terms, in any order.
your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order.
your ads can show when someone's search only contains those modified terms, or close variations of the modified terms
none of these
You should have only 1 campaign and 1 ad group with all the ads and keywords inside it. There is no need to create multiple ad groups or campaigns?
True
False
If you’re running ads for the keyword ‘used laptops’, which landing page should you use in your ad:
Your homepage that shows all electronic items you sell
The laptop category page which shows all laptops including new, used and refurbished
The ‘used laptops’ sub-category page that shows only used laptops
none of these
You should track macroconversions (sale/form submit/etc) in Google Adwords and microconversions (time on site/button clicks/etc) in Google Analytics
True
False
The conversion tracking code you get from Adwords should be inserted in
all pages on the website
the landing page where users land after clicking on ad
the thank you page where users are sent after they successfully submit form
there is no conversion tracking code in Adwords
You can use Google Tag Manager to add Remarketing Code but you cannot add Adwords Conversion Tracking code using Google Tag Manager
True
False
What factors does Google consider to determine the position (ad rank) of an ad:
your max CPC bid
Quality Score
Impact of ad extensions and other ad formats
all of the above
If an advertiser improves the Quality Score of a keyword, this keyword may:
be more likely to appear in bold when displayed in an ad
earn the ad a higher average position
receive fewer impressions on the Search Network
- Automatically resets its match type to broad
Which of the following is NOT a component of Quality Score:
Expected CTR
Conversion rate
Ad relevance
Landing page experience
You can target ads on Display Network by
Behavior of users
Demographic of users
Webpages/apps/videos they visit
All of the above
When setting up a Display Campaign, you should block traffic from mobile apps by
When setting up a Display Campaign, you should block traffic from mobile apps by
Adding adsenseformobileapps.com & appspot.com as placement exclusions
Running ads only on Computers and excluding Mobile/Tablet traffic by using Bid Adjustment
None of the above
Which of the following can you use to create advanced remarketing lists based on user behavior on the website
Google Adwords
Google Analytics
Google Tag Manager
All of the above
Even if you don’t want to run remarketing campaigns now, you should set up remarketing inside Adwords and install the Remarketing code on your website
True
False
Which of the following you should do regularly to continuously optimize your Adwords campaigns
Analyze search terms and add bad ones to negative keywords
Analyze various segments and apply bid adjustments where needed
Analyze keywords and raise bids for good keywords and decrease bids for bad keywords
All of the above
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