UX Trivia Quiz #14 by Tom Tullis: Fonts & Typography

Some typefaces for figures (numerals) have ascenders and descenders, like this example from a 1996 U.S. penny. Which of the following is one of the names for this style of figures?

This person has designed many well-known typefaces, including Mrs. Eaves, Mr. Eaves, Filosofia, and Modula. She is also a co-founder of Emigre type foundry. Who is she?

What's this (nonstandard) punctuation mark called?

What's an accidental alignment of spaces like this called in typography?

In a 2011 study, participants were asked to read and remember 21 pieces of information presented in one of three different text treatments, shown below. Fifteen minutes later their memory was tested. Which treatment resulted in the lowest recall?

Who wrote this classic book on the Legibility of Print, first published in 1963? This person conducted research on the effects of typography on reading for over 30 years.

When reading, the eye jumps from one fixation to the next, as shown in this gaze plot from an eye-tracking study. What are these "jumps" called?

What's it called when you add shades of gray or colors to edges of letters to make them appear smoother, as in this example on the right?

A number of studies have looked at the readability of text in ALL UPPERCASE vs. normal mixed case, as in this example. Which is generally read faster?

Which of the following statements about fonts and typefaces is most accurate?